I was born and raised in Mexico City, where my family always encouraged our curiosity and thirst for knowledge. Growing up with two brilliant sisters who shared my passion for bettering the human experience, we spent our evenings reading books of questions gifted to us by our parents.

After graduating from the highly-regarded National Autonomous University of Mexico (UNAM) with a degree in Communication Science and a specialty in Research and Teaching, I knew that technology was the field where I wanted to apply everything I had learned about humans, society, and culture.

I began my career in a consultancy/research lab within my university, where I quickly rose from project manager to Information Architect. My work there on virtual education projects opened my eyes to the potential of technology to revolutionize various fields, including healthcare.

This exploration period led me to found Theremin Digital Studio, a conceptual way of partnering up with other consultants to provide our services by designing, testing, launching, and learning from MVPs. Later, I founded Symmetric Paradox, where I led product teams within companies, recognized with two EFFIE awards and one local Web Experience award, to take ideas from 0 to 1 and beyond.

After travelling through Europe, Asia, and North America, absorbing everything I could about business models, multicultural approaches, and new products, I settled in Toronto, Ontario, in 2020 after collaborating with a Canadian startup and marrying an amazing Canadian software developer.